AAPL Company Overview Updated April 9, 2021

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16,487 'AAPL Company' stories

March 2007 - January 2022

AAPL company Apple Park

AAPL is a computer company that became the most successful smartphone company in the world.

AAPL defined by Apple

Here’s how Apple defines itself:

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Key AAPL history

From Apple I to iMac

Apple was founded in 1976 by Steve Jobs (Steve), Steve Wozniak (Woz), and (briefly) Ronald Wayne as a business partnership: Apple Computer Company. The following year it became Apple Computer, Inc. The company’s first product was the Apple I, a personal computer hand-built by Woz and sold in part-completed kit form. The Apple II and Apple III followed.

The modern Apple as we know it today began in 1983, with the launch of the first personal computer with a graphical user interface, the Lisa. Way too expensive to succeed, it was replaced by the Macintosh in 1984, launched with the single showing of a Ridley Scott commercial during the Super Bowl. The Macintosh transformed the world’s understanding of what a computer was, and would eventually lead to Microsoft adopting the GUI approach.

Steve Jobs and then Apple-CEO John Scully fell out in 1985, when Steve wanted to focus on the Macintosh while Scully wanted to put more attention on the Apple II, which was still selling well. That led to Steve being forced out of the company and going off to form NeXT.

Apple focused on selling Macintosh models at the highest possible margins, but would eventually fall foul of a mix of unsustainable pricing in the face of competition from Windows machines, and an overly complex product lineup. By 1996, the company was in trouble, and in 1997 Steve was brought back, along with the NeXT operating system, which would eventually form the basis of Mac OS X.

Steve simplified the Mac lineup and had industrial designer Jony Ive work on a whole new look for a consumer desktop Mac, the colorful iMac. The iMac, like the original Macintosh, again changed the world’s understanding of what a computer was, and who should want one.

From Apple Computer, Inc. to Apple, Inc.

In 2001, Apple launched the iPod. Although this wasn’t the first mp3 player, it was massively better than anything on the market at the time, and succeeded in turning a geeky piece of technology into a consumer electronics product with mass-market appeal.

The success of the iPod paved the way into other mobile devices. Apple was working on what would eventually become the iPad, when Steve realized that this was the basis of a smartphone. He diverted the team’s work into this, to launch the iPhone in 2007. The iPad launched later, in 2010.

The iPhone was yet another transformational product. While most other smartphones of the time were clunky devices with a keyboard and stylus, the iPhone was a sleek-looking device operated with a finger, and so simple that no user guide was needed. It was with the launch of the iPhone that Apple Computer, Inc. was renamed to Apple, Inc.

From Intel to Apple Silicon

While the iPhone, iPad, Apple Watch, and more are made with Apple-designed processors, the Mac lineup has historically relied on third-party companies for its CPUs. Over the years, Macs progressed from Motorola 680000 series chips through PowerPC to Intel.

In 2020, Apple began a two-year transition to the final stage in that journey, with Macs too finally getting Apple-designed chips. The first such is the M1 chip, used in the latest Mac mini, MacBook Air, and 13-inch MacBook Pro. Other Apple Silicon Macs will follow.

AAPL today

Apple is one of the largest companies in the world. It was the first publicly traded company to hit a trillion-dollar valuation in 2018, and the first to reach $2 trillion in 2020.

The company’s product lineup includes five different Mac families (MacBook Air, MacBook Pro, iMac, Mac Pro, and Mac mini); four iPad ranges (iPad mini, iPad, iPad Air, iPad Pro); four iPhone 12 models (12, 12 mini, 12 Pro, 12 Pro Max); three main Apple Watch models (SE, Series 3, Series 6); as well as other products, including Apple TV, AirPods, and HomePod mini.

In addition to hardware sales, Apple derives a growing proportion of its income from Services, including the App Store, iCloud, Apple Music, and Apple Pay.

AAPL Company Stories Today

The White House and 35 US states have filed amicus briefs in support of the Epic Games antitrust appeal against Apple.

All are essentially arguing that the original judge made a legal error in deciding how a key antitrust law applies to the Cupertino company …

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AAPL Company Stories Yesterday

During Apple’s holiday quarter earnings call, CEO Tim Cook and CFO Luca Maestri gave an update on how many Apple devices are active around the world. The latest installed base is a massive 1.8 billion and if Apple can see a bit more growth than the last couple of years, it could surpass 2 billion active devices this year.

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During Apple’s Q1 2022 earnings call with analysts and investors today, Apple CEO Tim Cook addressed the idea of the “metaverse.” In response to a question from Morgan Stanley analyst Katy Huberty, Cook explained that Apple sees a “lot of potential in this space.”

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Apple just reported record earnings for Q1 2022, and it’s already looking ahead to another quarter of growth for Q2 2022. While the company is not providing specific guidance for the quarter due to uncertainties caused by the COVID-19 pandemic and supply constraints, CFO Luca Maestri says the company expects revenue growth to be “solid on a year-over-year basis.”

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Apple (AAPL) has officially reported its earnings for fiscal Q1 2022, covering the months of October, November, and December (aka calendar Q4). This is Apple’s ever-important holiday quarter, and it reported a revenue record of $123.95 billion, up 11% year over year. The company reported profit of $34.6 billion and earnings per share of $2.10.

Head below for 9to5Mac’s full coverage of AAPL’s fiscal Q1 2022 earnings release.

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Senator Amy Klobuchar, co-sponsor of two bipartisan antitrust bills, has dismissed Apple’s opposition to the proposed laws, after CEO Tim Cook personally lobbied against the bills.

The proposed laws are designed to prevent tech giants from abusing their dominant position to favor their own products over competing ones …

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AAPL Company Stories January 26

The Apple system status page is best known not for displaying the actual status of Apple services, but rather a pageful of green indicators that only change once a problem is so widespread and severe that the company can no longer hide it.

I mean, I get it. There will always be minor and temporary glitches affecting a tiny number of people, and it’s not realistic for Apple to update the page to reflect each one of these. But I think there’s no denying the fact that the page currently has its own reality distortion field …

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Apple will announce its Q1 2022 earning reports this Thursday. Multiple analysts suggest that the company will present strong earnings despite supply constraints. Reuters says Apple was “buoyed by strong iPhone 13 sales globally, sales in China, and continued growth in Mac shipments,” according to several analysts. With that, the company is likely to announce it had a great quarter.

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Apple is not only a hugely valuable company, but it’s also the world’s most valuable brand – a title it lost for five years before winning back the top slot last year and retaining it this year.

The annual Brand Finance Global 500 index sets out to calculate the value of just the brand, distinct from the value of the company…

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AAPL Company Stories January 25

Apple granted restraining order over disturbing stalking situation involving Tim Cook

Apple has been granted a restraining order against a woman who has allegedly been stalking Apple CEO Tim Cook for over a year. According to a new report from The Mercury News, Apple said in legal fillings that the woman emailed photos of a loaded gun to Cook and trespassed at his home.

Apple has launched a new “Personal Safety User Guide” that aggregates details and support documents that can help users “when your personal safety is at risk.” The launch of this dedicated hub comes after Apple published an initial round of support resources a year ago, and as concerns around AirTag safety and stalking continue to mount.

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AAPL stock is still falling a couple of days ahead of the company’s earnings report, but Wall Street is expecting another record quarter.

AAPL has fallen from just under $183 earlier this month, when the company hit a $3 trillion market cap, to $158 today – falling a further 2%+ just this morning …

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Ericsson has just published its 2021 accounts, and the numbers shed some light on the likely Apple patent license fees – which appear significantly lower than expected. Apple appears to be risking iPhone import bans over fees of around $100-150M per quarter.

The Swedish company warned that its Q1 2022 revenues are likely to be impacted by the fact that the iPhone maker is not currently paying the fees it has been paying between 2015 and 2021 …

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AAPL Company Stories January 24

It’s not hard to find counterfeit Apple products and accessories to buy online, especially when it comes to accessories like AirPods, chargers, and iPhone cases. Apple of course doesn’t like this at all, and the company is taking new measures to crack down on sales of counterfeit products in Latin America along with Mercado Libre.

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Over the last several months, an issue with iCloud has emerged that is impacting many popular third-party applications that rely on Apple’s cloud infrastructure for syncing and other tasks. Apple has not yet publicly acknowledged the problem, but some developers have reportedly been privately contacted by the company to confirm that it’s an iCloud server problem impacting their apps rather than an issue with the app itself.

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As our colleagues have covered in detail over on Connect the Watts, Peloton’s 2022 is off to an incredibly rocky start. As the struggles mount, investors at Blackwells Capital LLC, which owns less than 5% of Peloton, are now calling on the company to fire CEO John Foley and explore a sale to Apple, Disney, or Nike.

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In response to new regulatory pressures, Apple announced earlier this month that it would allow developers of dating applications in the Netherlands to use alternative payment systems. The Dutch Authority for Consumers and Markets has now published its own press release, saying that Apple’s announcement “fails to satisfy” the requirement set forth by the competition commission.

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Apple is facing the prospect of iPhone import bans in multiple counties as Ericsson steps up the pressure in its patent infringement claims.

Ericsson has already applied for injunctions in both Brazil and the Netherlands, and is expected to do so in additional European countries. One patent litigation expert says the UK is likely next in line …

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AAPL Company Stories January 21

Earlier this week, Apple rolled out stricter verification requirements for its Online Education Store in the United States after previously not requiring any sort of verification. Just a few days later, however, Apple appears to have reversed this decision and is no longer requiring verification of eligibility, but the stricter purchasing quantity limits remain.

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AAPL Company Stories January 20

Less than a year after joining Apple, former Cisco executive Stella Low is leaving the company and departing her role as vice president of communications. In place of Low, Apple CEO Tim Cook has appointed Kristin Huguet Quayle as Apple’s vice president in charge of worldwide communications.

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Today could mark a turning point for antitrust legislation in the United States, and Apple CEO Tim Cook is in full force lobbying against the legislation. As reported by CNBC, the Senate Judiciary Committee deliberated on the American Innovation and Choice Online Act today, which could bring major changers to the App Store and the iPhone

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Foss Patents yesterday said it was inevitable that we’d see Apple countersue Ericsson, and it didn’t take long for that to happen. Each company is now suing the other for patent infringement.

Ericsson is seeking to ban the import of iPhones, and Apple wants to ban the import of mobile base stations. The Cupertino company is said to be so afraid of this that it is making an “astounding” U-turn in the way it wants the dispute to be settled …

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AAPL Company Stories January 19

Ericsson has filed multiple iPhone patent infringement claims against Apple in two separate US lawsuits. In all, the company claims that Apple has infringed 12 patents, including ones relating to 5G.

It’s believed that Ericsson is seeking an import ban on iPhones over the claimed infringements in both the US and Germany, and likely other countries too …

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AAPL Company Stories January 18

Just earlier today, a report detailed how Apple CEO Tim Cook has been personally lobbying members of the Senate Judiciary Committee as antitrust legislation looms in the United States. Now, Apple has fired back in a new letter sent to Senators Dick Durbin, Amy Klobuchar, and Mike Lee, saying that the proposed changes would undermine user security and privacy in multiple ways.

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